Voted #1 Automotive Marketplace


Voted #1 Automotive Marketplace

At Wheel Wish, we know buying a new vehicle should be an exciting and positive experience. Unfortunately, the current buying experience is fraught with stress, aggravation, games, wasted time, as well as not getting the price you want to pay. Wheel Wish is here to solve these problems. We believe buying a new vehicle should provide you with an exciting experience that is both stress free with none of the games dealerships and salespeople play and one where you set the price for the exact vehicle you want.  No more having to take what the dealership has in stock.  Get the vehicle you want with all of the options you care about.

Automotive Purchase Evolution

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One Model One Price

The early buying experience was one where the manufacturer gave their customer very little options as to what was offered. The price was fixed with NO flexibility. The consumer was told what they wanted and what they would pay. The whole buying experience was controlled by the manufacturer with little concern about the customer’s wants and needs.


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Dealers Take Control

Evolution occurs but only with a shift in power from the manufacturer to the dealer. Regardless, the consumer still sits at the bottom of the power dynamic and has to take what the dealer has in stock. Good luck trying to get the lowest price you could have paid if you are not an expert negotiator or know all the ‘tricks of the car trade’.

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Buyers Take Control

By signing up for a FREE membership with Wheel Wish, for the first time the buyer has the leverage and is firmly in control of the purchase experience. You set the price you want to pay for the vehicle you want with dealers competing for your business. That means you save money, time, and stress. Wheel Wish brings in the new era of car buying.

Ms. Hopkins brings 25 years of automotive industry experience to Wheel Wish. She has served in several roles within a dealership and believes there is a better way to purchase vehicles than the traditional outdated model of the dealership experience. We are extremely proud to have her on our all-star team. Ms. Hopkins holds an MBA from the University of Miami as well as graduating with honors in commerce from Florida State University. Ms. Hopkins has always had a strong passion for classic luxury vehicles.

Sandra Hopkins


Mr Borovec has over a decade of experience selling new vehicles and quickly became a valued sales manager. He also has over 17 years experience in finance, public and private sector fund raising, public relations, and communications work as Vice President and Director of several publicly listed companies. Mr. Borovec has a degree in Business Management from Humber College in Toronto Canada as well as second degree in International Politics from York University in Toronto Canada.

Michael Borovec

Founder & CEO

Mr. Mayer has done a tremendous job bringing his 18 years of business operations experience to Wheel Wish. Mr. Mayer has a track record of success in the automotive, technology, and bio-technology spaces. He has contributed a significant amount to the Wheel Wish team since its founding. Mr. Mayer holds an economics degree from Columbia University graduating with honors. Mr. Mayer has a passion for sports cars with a personal collection of seven beautiful exotic vehicles.  A true car fanatic indeed.

Alex Mayer


About us

Wheel Wish brings the automotive purchase experience into the modern digital age. Choose the vehicle you want with all the options you like, set the price you want to pay, and have your vehicle delivered or choose local pickup. Our 100% satisfaction rating means a no stress buying experience.

Working hours

  • Monday to Sunday
    9:00 AM – 9:00 PM